Marketing 101 has purpose to make a good sale, the same thing with the branding. However these marketing and branding have their own way to make a sale which cannot just be mixed it. Branding has its own scope to develop the strategy such as through the name, logo, symbol, slogan and the image. And Marketing has also its own path to develop its strategy by doing its promotion, campaign, advertising and so on.
None of them have fewer difficulties than the other one. However many experts said that building emotional branding is the most difficult thing in making the marketing plan. So actually branding is the strategy you need to set first before you set the marketing strategy. Once the branding strategy has set up, then you could start to develop your marketing 101 strategy.
If you have heard this name Marc Gobe, as a respected author and public speaker he wrote that emotional branding is a new paradigm for connecting brand to people. And the other marketing expert Craig J. Thompson a professor marketing at Wisconsin school of business said that emotional branding is a key to marketing success.
So, basically or in other saying you could say that branding is the thing that needs to prepare first before you set the marketing strategy. It is important that you set your primary target customer or client first when you want to develop the brand. Besides that you also need to learn and able to set a right and health competition. To mixture the product and the service as one package and finding a right button to sell your products are the things you need to set for making your brand.
You can get online course or joining a workshop or seminar or buy a book that could give you more guidance about these branding and marketing 101 things. So that you have a better idea about what branding is, how define your branding, how to determine you objectives and how to focus your target audience, also how to explore and define the brand barriers and brand packaging.
