Marketing 101 has purpose to make a good sale, the same thing with the branding. However these marketing and branding have their own way to make a sale which cannot just be mixed it. Branding has its own scope to develop the strategy such as through the name, logo, symbol, slogan and the image. And Marketing has also its own path to develop its strategy by doing its promotion, campaign, advertising and so on.
None of them have fewer difficulties than the other one. However many experts said that building emotional branding is the most difficult thing in making the marketing plan. So actually branding is the strategy you need to set first before you set the marketing strategy. Once the branding strategy has set up, then you could start to develop your marketing 101 strategy. (more…)
